Key Moments:
- S Gaming prepares to enter the US market through a partnership with BetMGM
- Players in New Jersey, Pennsylvania, West Virginia, and Michigan will gain access to popular S Gaming slot games
- S Gaming has emphasized its commitment to sustainable entertainment and casual gameplay since 2023
Major Expansion for S Gaming
S Gaming, known for delivering engaging online slot and casino titles, is now set to enter the US market in partnership with BetMGM, a prominent iGaming and sports betting platform. This move has been highly anticipated by industry stakeholders, following S Gaming’s rapid rise to popularity with operators in the UK.
Diversifying BetMGM’s Slot Portfolio
The collaboration will introduce several of S Gaming’s top slot offerings to BetMGM users in select regulated iGaming jurisdictions. Players located in New Jersey, Pennsylvania, West Virginia, and Michigan will be able to experience games such as “Barnyard Bash Chicken Chase”, “Triple 7 Jackpot,” and “Cat and Mouse Collect.”
| State | Featured S Gaming Titles |
|---|---|
| New Jersey | Barnyard Bash Chicken Chase, Triple 7 Jackpot, Cat and Mouse Collect |
| Pennsylvania | Barnyard Bash Chicken Chase, Triple 7 Jackpot, Cat and Mouse Collect |
| West Virginia | Barnyard Bash Chicken Chase, Triple 7 Jackpot, Cat and Mouse Collect |
| Michigan | Barnyard Bash Chicken Chase, Triple 7 Jackpot, Cat and Mouse Collect |
Building on Recent Momentum
Since its inception in 2023, S Gaming has separated itself from competitors by focusing on sustainable entertainment and delivering a casual gaming experience. The company now leverages this distinctive approach as it enters the US, a region recognized for its challenging regulatory landscape. By aligning with BetMGM and continuing to build its entertaining game catalog, S Gaming positions itself for significant growth in the US.
Executive Perspectives
Charles Mott, CEO & co-founder at S Gaming, said: “This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator.
“We believe our ethos of producing fun, sustainable content is just what the US market needs and that we have entered the market with a power player like BetMGM is a testament to this.
“This is just the start of our ambitious plans for the US and for our partnership with BetMGM, with plenty more to come in the year ahead.”
Oliver Bartlett, vice president of gaming at BetMGM, said: “BetMGM takes pride in being the first in the United States to debut S Gaming’s engaging content.
“This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination.”
- Author
Daniel Williams
